• Ongoing process of evaluating and controlling the impact of your appearance on others and on yourself
• Managing your image to create a powerful first impression is key to success in personal, professional and social life
• A multibillion dollar industry abroad poised to grow at similar levels in India
• Youngest country in the world with average age in 30s resulting in tremendous competition in all walks of life
• Statistics indicate the average age to be 29 by 2020 resulting in fiercer competition day by day
• People who will not manage their image will get left behind
• In last few months scores of articles in newspapers and magazines highlighting the need for image management and first impressions
• Government initiatives to enhance image by attempting to revamp education system to instill soft skills
• Huge funds allocation for teaching soft skills to rural mass
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