Branding-An Overview


An Overview"
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols and sound which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust.

Branding may refer to:
  • Livestock branding, the marking of animals to indicate ownership
  • Human branding, as body modification or punishment
  • Wood branding, permanently marking, by way of heat, wood (also: plastic, cork, leather, etc.)
  • Vehicle title branding, a permanent designation indicating that a vehicle has been "written off"
  • Brand, a name, logo, slogan, and/or design scheme associated with a product or service
    • o Brand management, the application of marketing techniques to a specific product, product line, or brand o Nation branding, the application of marketing techniques for the advancement of a country o Personal branding, people and their careers marketed as brands o Co-branding, associates a single product or service with more than one brand name o Branding agency, a type of marketing agency which specialises in creating brands

Advantages Of Branding:
The advantages of branding are numerous. For one, you build a strong trusted reputation when a good branding campaign is performed over time. Secondly, branding is advertising that continues on far after an advertising campaign if done right. Branding is having future and present customers remember your company name and/or logo and what business doesn't want that?

Advantages In Points-Format:-
1) Product dies but a good brand doesnt: The firs card T-model is no more but the brand 'FORD' is still alive. 'Pears' soap that was launched some where in the end of 1800 is still alive although they have changed the product.

2) Sales or Mraket share: A brand generates familiarity and trust and hence leads to greater sales

3) Premium price: Becoz of the trust the brand generated, you can charge extra price and people are willing to pay for that

4) Differentiation: Creating a brand is nothing but creating a strong association. And this association clearly differentiates your product from the rest


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